Inspired by a dream planted in the heart of our founder, Madison—a dream to create a brand and product with a meaningful impact that she believed to be a part of her God-given purpose—she set out to bring this vision to life. After working alongside Travis for over a decade, she knew he was the right partner to join her on this journey.

Rooted in their own personal experiences—Madison’s upbringing around her mom, who worked for a GI physician for 30+ years, and Travis’s wife, who joined the same field after her father overcame his battle with stomach cancer.—they understood the critical role gut health plays in our overall well-being. Their goal was simple: to create a product that not only supports gut health and boosts your energy but also tastes great—something you’ll look forward to every day, and they’re proud to share with you.