Clean Ingredients
Made with clean, high-quality ingredients you can trust.
The Heart Behind JUSTYOU.™
Our Mission
Empowering a healthier, happier you- inside and out.
Founded on faith, integrity, and innovation, JUSTYOU combines science-backed ingredients with intentional design to empower both women and men to live with strength, vitality, and purpose by supporting whole-body wellness from the inside out.
Our Core Values
We operate with honesty, transparency and purity in everything we do.
We steward our resources, team, and customers with excellence and responsibility.
We give our best-every product, every detail, every day.
We put people first, valuing their needs, goals, and experiences.
We seek God's guidance in our decisions and trust His direction.
We aim to be a light-adding value, hope, and health to the world.
Our Why
A Letter From Our Founders
We did not build JUSTYOU to chase success, but to answer a calling. God placed a burden on our hearts for people to see them whole, strong, and restored. Health is not the prize; it is the platform through which we serve.
Every resource we gain, every door that opens, every blessing we receive, we hold with open hands. We are here not to store abundance, but to steward it.
Our prayer is simple.
That God would use JUSTYOU not only to strengthen bodies, but to lift spirits, renew hope, and reflect His goodness. And as He provides more than enough, we will give more than expected so that His name, not ours, is made great.
Sincerely,
Madison and Travis
What Makes JUSTYOU Different?
Clinically-Back Formlas
Our formulas are guided by clinical research to give results you can trust.
Multiple Benefits In One Scoop
Each formula is designed to support multiple areas of wellness, giving you more benefits in every scoop.
Transparency & Trust
Honest labels and clean ingredients—no hidden fillers, no surprises, just a brand you can trust.
Loved By Thousands
A growing community of thousands relies on JUSTYOU to feel their best every day.
How It All Started
Inspired by a dream planted in the heart of our founder, Madison—a dream to create a brand and product with a meaningful impact that she believed to be a part of her God-given purpose—she set out to bring this vision to life. After working alongside Travis for over a decade, she knew he was the right partner to join her on this journey.
Together, in the heart of Dallas, Texas,
long-time friends Madison and Travis launched JUSTYOU, Rooted in their own personal experiences—Madison’s upbringing around her mom, who worked for a GI physician for 30+ years, and Travis’s wife, who joined the same field after her father overcame his battle with stomach cancer.—they understood the critical role gut health plays in our overall well-being. Their goal was simple: to create a product that not only supports gut health and over all wellness— but something you’ll look forward to every day, and they’re proud to share with you.
