At JUSTYOU™, our company and culture mirror our product—carefully crafted to help you become your best self.
“Our mission is to empower you to become the best version of yourself—inside and out. Through thoughtfully curated products that support gut health, boost energy, and enhance overall wellness, we’re dedicated to helping you thrive every day, unlocking your full potential for a healthier, happier you.”
Inspired by a dream planted in the heart of our founder, Madison—a dream to create a brand and product with a meaningful impact that she believed to be a part of her God-given purpose—she set out to bring this vision to life. After working alongside Travis for over a decade, she knew he was the right partner to join her on this journey.
Together, in the heart of Dallas, Texas, long-time friends Madison and Travis launched JUSTYOU™ with a clear mission: empowering a healthier, happier you—inside and out.
Rooted in their own personal experiences—Madison’s upbringing around her mom, who worked for a GI doctor for 30+ years, and Travis’s wife, who joined the same field after her father overcame his battle with stomach cancer.—they understood the critical role gut health plays in our overall well-being. Their goal was simple: to create a product that not only supports gut health and boosts your energy but also tastes great—something you’ll look forward to every day, and they’re proud to share with you.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent and disease.